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This site has been restored and archived for use in Don Burkheimer's Online Marketing course as an example of the use of awards & accompanying ceremonies as a business model. Don discusses the vanity aspects of awards as well as the promotional value associated with winning awards contests. He is also an investor in a number of online business services, including a provocative service that is actually able to remove negative results from Google. Their clientele includes individuals and businesses that have been harmed by negative content appearing in Google search results. The service uses ethical and legal methods, primariy search engine optimization to overwhelm negative results and drive them off of Google's first page. His course covers the reputational management side of online marketing as well as introducing students to innovative business concepts.

 

For a number of years this was the official website for the 2A Asia and Europe Architecture Award.
Content is from the site's 2017 archived pages offering a glimpse of what these awards were about.

If you have inadvertently ended up here while searching for information about the 2A Continental Architectural Awards, for the most up to date information, please go to A2 Magazine's current website at: https://2aincorp.com/

2017

On October 20, 2017, the international conference of 2A Magazine took place in Berlin. The event gave graduates as well as professionals and professionals the opportunity to share their visions, ideas and experiences in contemporary architecture. The 2A Asia and Europe Architecture Award conference will award the Continental Architectural Award. Interested parties are invited to apply for the annual award by July 20, 2017. The topic is Innovative Architecture in Asia and Europe. The application documents must be submitted in English. 

 


2A Magazine: As part of its growing activities, 2A is now organizing 2A Continental Architectural Awards for Asia and Europe as an annual event. The event will highlight world achievements in Architecture and in terms of contemporary challenges of the field.
Such challenges include: the great persity of design ideologies and methodologies, new advanced technologies, communications and digital media, new social sensitivities, new technologies in sustainability, and periodic times of economic slowdown. 2A Continental Architectural Award will be a landmark and turning point allowing practitioners to pause and reflect upon what the continents, as part of global community, have achieved in the field of Architecture, what we have done wrong, and where we go from here.

Architecture is an art and profession, which plays a multi-dimensional role in any society. Its function and responsibility is not merely to create beautiful living spaces, it has to reflect and respond to the social, cultural and economical needs and challenges of that specific society, country, region or continent.
2A, specialized and well- known architectural magazine could be a sensitive and effective media element which can reflect an actual image of architecture by focusing on different regional architecture and promote and reintroduce the importance and necessities of considering cultural identity of various regions by publishing articles in the Magazine, and also by using other ways such as 2A Asia Architecture Award, and starting in 2017 Europe Architecture Award, in the following years, which will focus and encourage both the young and professional architects to be more attentive to each continents cultural and regional needs.
For instance Asia is now engaged in creating and designing buildings and cities that are relevant to their particular geographies. The Asia Architecture Award was an attempt to offer a long overdue recognition to a whole new class of Asian architects.
The 2A Asia Architecture Award goal was and will be, to avoid the extinction of cultural identity in architecture and emphasis on these unique distinctions rather than global modernism. The competition is designed to highlight and recognize essence of Asian Architecture and present them to the audience. For example cultural memory, continuity and integrity is of the essence.
I believe the architectural approaches must successfully reflect the real picture of architecture in any region, which is able to respond to the real cultural, social, and spiritual inclinations and needs of its people.
2A magazine by organizing events such as 2A Continental Architectural Award hopes to achieve a broader goal, which is by bringing Architects whom are also creative artists, together and providing an opportunity for sharing and inter- acting, and help to enhance peace, love and unity among various people from different regions, countries and continents.
Which in subtle ways will spread the wave of unity, friendship and peace around the world.
I have coordinated many professional, inpidual and groups whom are actively involved in organization of 2A Asian and European Architectural Awards. 

Ahmad Zohadi
2A Magazine - Editor in Chief, Head of Organizing Committee of the 2A Continental Architectural Awar

Other Member of Organizing Committee:
-Pejman Mirza Aghasi
-Maryam Soltanmoahmmadi
-Golmar Khatibi
-Makan Saadat
-Marveh Farhadi
-Venus Soltani - The Award PR

Book of the Award

In accordance to the regulation of 2A Magazine, 2A Special Edition (book of the award) of 2A Continental Architectural Award - Berlin, 2017 will be published after completion of the ceremony!



2A Asia Architecture Award (2AAA)

2A Europe Architecture Award

Award Characteristic and View Points:

- Ideas Regarding Various Origins
- Conceptualization and Design Achievement
- Contextual Analysis and Studies
- Technical Advancement
- Innovative Use of Material, Modern life and technology
- Reflection of Sense of Place and Ecology 
- Reflection of Cultural Identity
- Social Responsibility and Urban Connectivity
- Effects of Economical Condition 
- Artistic and Aesthetic Criteria

 

 


2A's Vision:

An architectural style in any region is characterized by the features that make a building or other structure notable and historically identifiable. A style may include such elements as form, method of construction, building materials, and regional cultural character. Most architecture can be classified as a chronology of styles which changes over time reflecting changing fashions, lifestyles, beliefs and religions, or the emergence of new ideas, innovative technologies, or materials which make new styles feasible and possible.
Styles therefore emerge from the history of a society and are evident in the subject of architectural history. At any given time several styles may be fashionable, and when a style changes it usually does so gradually, as architects learn and adapt to new ideas. Styles often spread to other places, so that the style at its source continues to develop in new ways while other countries follow with their own twists, adding or omitting certain features in order to harmonize this new style with their local needs and culture.
European architecture has also been affected and shaped by many factors throughout its history. Major contemporary events such as two world wars, industrialization which lead to massive migration from farm lands to big cities where the factories were centralized . This lead to increased population in urban centers, Furthermore, foreign immigration and emergence of modern technologies have fundamentally affected the course of Evolution of European architecture.
This challenges among others, has caused the European architecture to transform.
Today's European architects have to deal with many dualities and sometimes even paradoxes when trying to design and build a unique new project, because they need to consider their cultural roots while building a modern project which should also be functional and suitable with their contemporary realities and needs. 
Some of these challenges are taking into consideration the following dichotomies below. 

• persity and Unity 
" Create unity in persity, And also maintain the persity and unique features and identities, in the unified continent

• Society and Responsiveness 
If we look at the outstanding design on.
The euro banknotes reveal a lot about architecture. Its depiction on both sides of the bills – typical buildings on the one side and bridges more exemplary for engineering feats on the other – is a testament to its importance. The bills also prove that this importance stems from architecture’s powers of providing identity: The bridges seem to connect Europe, as does its shared traditional language of architecture or the technological progress interacting with it. If it can define the identity of a whole continent, architecture quite obviously has a great influence on society. It does more than simply stand for itself. It also represents what we stand for. The wielding of such influence demands responsible behavior, and that goes for all aspects of architecture: the aesthetic, functional, social, financial, political and, today more than ever, the environmental aspects.

• Tradition Versus Modernism 
the dialogue between old and new, traditionalism and Modernism. Moving forward and  Progress is a necessity, because the needs and consciousness of any society  are subject to constant change and transformation. Failing to react and respond means stagnation. However, the opposite of stagnation can be equally as harmful and dangerous. When a society accelerates so fast that it cuts off all historic ties and loses its cultural memory, it will also lose its identity. That is not progression, but regression. The idea that helps to avoid both of these is that of tradition. These problems concern the dual role of architecture and urban design in a special way with respect to aesthetic and social discipline. To that extent, tradition is of central importance to architecture. Innovation and identity in architecture are not possible without a responsible and keen approach to tradition. This is as true on the global stage as it is on the regional one.

• Innovation and Identity 
Buildings and people have a common trait: an identity. At least, they should have one. A person lacking inpidual character isn’t necessarily a bad person. But he is uninspiring, lacking uniqueness and a dull conversation partner. Without an identity, no one can or wants to identify with him. More than likely, you wouldn’t even notice him in the first place. The same goes for buildings. A building lacking identity is a bad one, architecturally speaking, because it could just as well be a different one. A good building is always specific. It carries a message. This type of message can take various forms. Architecture can relate something about an inpidual person, a group, a city, or a country. It can tell a story about the relations between tradition and modernity, culture and nature, aesthetics, technology and function. Purely functional design overlooks the fact that it is part of architecture’s role to create identity. And this isn’t only about being distinctive. One of its noblest and most important tasks is to create an outward expression of identity. 
Architecture is art applied to society; it is made for people, not for its own sake. In order to create an identity not just for the building itself, but also for the people around it or using it, two kinds of identity are necessary: People have to be able to identify the building as something special (by its distinctiveness). But they should also be able to identify with it and with its message. Identity creates dialogue, and dialogue creates identity.

• Urbanism
Politics, the economy and technology have removed many boundaries in recent decades, or made them more penetrable. Long before the advent of the internet, media theorist Marshall McLuhan coined the often-used term “global village”. But the days of the village have gone. Nowadays it is more appropriate to talk about the “urban globe”: the world population is growing at the same pace as that of the cities. In 2007, for the first time in history, more people lived in cities than in rural areas. 
In terms of its population, the world is becoming bigger – and people are living closer together. The word 'density' is perhaps the most important keyword for understanding urbanism and its corollary: mobility. The two terms are closely interrelated. Traffic density, population density, density of development – all of these are increasing rapidly.

• Mobility 
Thanks to modern transportation technology and logistics, today almost anyone can travel easily to almost any place on earth. Masses of people are on the move at any point in time and meet each other, in particular, at urban intersections: in railway stations and airports. 
Today, mobility-related architecture is one of the most complicated building tasks there is. It has to combine the most perse functions and coordinate a wide range of processes – and all that in a relatively small space and with maximum efficiency. Railway stations and airports link cities with each other and – with respect to their persity and complexity, and even sometimes their dimension – are themselves comparable to cities. It is not enough to include aspects of security, safety, logistics, leisure, consumption, gastronomy, administration and technology in the design, to mention but a few.
Modern architecture or modernist architecture is a term applied to a group of styles of architecture which emerged in the first half of the 20th century and became dominant after World War II. It was based upon new technologies of construction.
Modern architecture emerged from revolutions in technology, engineering and building materials, and from a desire to break away from historical architectural styles and to invent something that was purely functional and new. 
2A magazine and its vision for Europe Architecture Award is that a great European architectural project should take into consideration its roots and identity while at the same time use modern technologies, materials and designs in order to meet the dynamic needs of the contemporary era. 

 



Ceremony, Conference & Exhibition

Award Ceremony:

Category winners will be publicly announced on October 20th, 2017 in a gathering[ceremony] taking place in "ESTREL HOTEL" at 18.30- 20.00

2A Annual Architectural Conference Berlin, 2017:

A Magazine is pleased to announce a conference discussion panel taking place on October 20th 2017, in Berlin (15.30-17.30):
A unique opportunity to both academics and practitioners to share their vision, information, ideas and experiences relating to contemporary architecture in Asia and Europe.
The Conference is a professional platform to share, and discuss about innovative Architecture in Asia and Europe continents. This gathering is a room to talk about new directinents.

Architectural approaches:

·Unity in persity in today’s Europe- Asia Architecture
·A Forum for international interaction and Exchanging Theories and Practices of Architecture
·Sharing Ideas from Various Origins
·Contextual Analysis and Studies in Europe- Asia
·Architectural Networking between Europe and Asia

Theme:
Innovative Architecture in Asia and Europe

Conference Speakers:
Nader Ardalan
President, Ardalan Associates, Architects
Board of Directors, the Forum for Architecture, Culture & Spirituality

Lecture's theme:
Envisioning the transcendent dimensions of design

Abstract:
A statement of support for the value and benefits of the UN Sustainable Development Goals and a summary of how it can be enhanced and made more comprehensive by the inclusion of the following themes:
·Tangible and Intangible dimensions of culture as significant elements of Design
· Role of Transcendent Consciousness in Architecture & Placemaking
·Impact of Beauty in nurturing a sense of Well-Being in the Built Environment ·A dynamic sense of Cultural Identity provides continuity within change ·The intentions of ACSF to write a Manifesto of Transcendent Design

Waro Kishi
Architect, Professor at Kayoto University of  Art and Design
Lecture's theme:
History/ Contemporariness

Eike Becker
Eike Becker_architekten
Lecture's theme:
Unity in persity in Today's europe-asia architecture
Abstract:
After having just last week returned from Hong Kong I want to emphasize on the collaboration potentials between European and Asian architects, planners, developers and public institutions. Unity in persity is a great headline for my position as well. Questions about density (Can European cities learn from the more compact Asian approach?), community (Shouldn’t we work on building communities instead of focusing on the construction of streets, buildings and public spaces?), quality of life (Shouldn’t we aim for raising the quality of life for many instead of enabling few to become rich and happy?), mixed use (Aren’t quarters that offer housing, working, leisure and infrastructure close together more successful than single use ghettos?), digitalization (Without Social Media, mobile internet and smartphone apps soon nothing will work within the real estate business.) and inpidualization (Societies are persifying with accelerating speed. How are our cities – west or east – reflecting this?) are the issues I would like to address for my European point of view. Beyond that I have a strong focus on public institutions that have to play a leading role within these complex processes on our way to better cities.

Discussion Panel:

- Waro Kishi
- Nader Ardalan
- Eike Becker
- Shirish Beri
- Sergei Tchoban

Interactive Exhibition:
The nominees projects boards will be displayed in the Exhibition during the day.

Who Can Attend?
- Free for the award participants and candidates.
- Non-participants and professionals are also welcome to attend the award ceremony by sending [a request] via email to  get confirmation.
Emails: info@award2a.com , pr@2amagazine.com

Media Attendees:
• Our Media partners and other journalists and press members representing their media outlets, are welcome to attend the event free of charge as long as they satisfy the terms of our press policy. Applicants who fail to meet the terms and conditions will be charged the regular rate to attend.

Press Policy:

• Press Pass at the event is restricted to publishers, editors, journalists, photographers, broadcasters and web bloggers associated with the event subject area. Members of all these media interested in requesting a press pass might be required to complete an application form and produce accreditation in the form of a photocopy of a recognized press identification, a letter from the editor or an official web address linking to a press release in order to verify their position. For media interested in requesting a press pass, Please email your inquiry to: info@award2a.com. Please indicate your email subject as: Press Pass inquiry. Once we receive your email, please allow up to two weeks for an email indicating specific instructions for registering.

Please note:

2ACAA shall not be able for reimbursing the cost of travel or accommodation arrangements made by individual delegates.

Significant Viewpoint:

Theme of the award and conference - discussion panel is: Innovative Architecture  in Asia and Europe

The event will be published by 2A magazine as a recorded history.
Meeting this goal, 2A magazine will take another step towards creating a room for all architects around the Glob to expend and enrich their vision about architecture.
Moreover, this professional interaction among Asian and European architects will foster the following objectives and benefits:
• Exchange of knowledge, experience and information in terms of general strategy and urban planning:

Asia and Europe have rich culture, history and unique and at the same time perse and colorful architectural background, and they have tried and worked hard to preserve their own respective cultural identity and at the same time meet the demands of the contemporary challenges and requirements of modern lifestyle which is burdened with over population and environmental pollution. 

Architectural Approaches: 
•Unity in persity in Today’s Europe- Asia Architecture
•A Forum for International Interaction and Exchanging Theories and Practices of Architecture 
•Sharing Ideas from Various Origins 
•Contextual Analysis and Studies in Europe - Asia  
•Architectural  Networking between Europe and Asia 

Help Enhance Peace, Compassion and Unity around the World:

Any form of art like architecture have a magical quality which may be subtle and invisible to many people. It has the power to help both the artists and its observers to shift their attention and viewpoints from the material to more subtle esthetic, ethical, social, cultural and sometimes spiritual dimensions, and in doing so it helps to bring people closer together, and enhance peace, kindness and unity among different ethnic groups and nations. In a way, it shifts the focus from segregation to unity. From piding mental approach which may focus only on differences which tries to show one group is superior to another, into a more humanistic and even spiritual approach which focuses on similarities and unifying factors such as esthetic, common human emotions such as need to love, charity and worship.
2ACAA organizer hopes to achieve a broader goal, which is by bringing architects who are also creative artists ,together and providing an opportunity for sharing and interacting ideas, help enhance peace, friendship, and disseminate the wave of unity, friendship and peace around the world.

Why Enter?
The gathering is an opportunity to:
• Experience a perse environment of cultures, identities, themes, ideas.
• Connect with some leading International architects and listen to some serious discussions about today and future of architecture.
• Share your professional ideas with your professional community from all over the world.
• Reach new markets and new clients.

Venue: 
ESTREL BERLIN 
12057 Sonnenallee 225       
 Berlin,Germany    
Date :
 October 20th ,2017  
Time: 
Conference: 15.00-17.30
Award ceremony: 18.30-20.00



FAQs

A. Eligibility
A-1: Who can enter?
• Individual architects, multi-professional teams, urban designers, urban planners, landscape architects.
• Other associated bodies, e.g., clients, developers, contractors, may also enter on behalf of the architect, with their consent.

A-2: What can be entered?
• For Completed Projects: All types of Buildings; Urban, Rural and landscape projects; Renovations and Interior designs, completed on or after 1 January 2010 and located in Asia and Europe.
• For Future Projects/Innovative Designs: Unbuilt; Design only projects and Entries of Regional / International Competitions, with any program and subject, which represent an innovative design, having addressed, challenged or responded to an architectural-related issue (physical, ecological, sociocultural, contextual, technical and...). The design dates should not be older than 2010 and the site of the project should be in Asia and Europe.
• Student designs including student competition entries are not eligible for participation, however university research-based projects are highly welcome to enter.
• There is no limit on the number of buildings/projects that can be submitted.
• Buildings/projects can be submitted only in one category.
• To be recognized as an eligible candidate, projects should be submitted under relevant categories.
• Winner projects of the 2AAA 2015 and 2016 are not eligible to participate in the 2AAA 2017.

B. Entry Conditions and Requirements

B-1: What is the entry dead line?
•2ACAA 2017 is a two-stage competition.
• The First Stage Entry of 2A Asia Architecture Award opens on Jule 1st and closes on July 15, 2017 at 11:00 p.m. EEST (UTC/GMT +3 hours). 
• The First Stage Entry of 2A Europe Architecture Award opens on Jule 1st and closes on July 10, 2017 at 11:00 p.m. EEST (UTC/GMT +3 hours).

• The nominated projects of The First Stage Entry will be notified by email as well as will be announced at the News part of the website (only the respective entry codes of the first-stage nominated projects) on August 10th, 2017 to participate in Second Stage.
• Second stage submission due (first-stage nominated projects) will be announced subsequently.

B-2: How much is the entry fee?
• The first stage entry is completely online and free of charge.
• At The Second Stage first-stage nominated entrants should submit their boards online by paying respective print fee.

B-3: How to start the entry?
• Your First Stage Entry starts with creating a website account. 
• To Submit your project, login to your account. Once logged in, you will be referred to your Submission Dashboard where you can submit your entries.
• Having completed the submission, a code will be assigned to your submitted entry and will be shown on your Entry table. This code is your Entry ID.
• Your submission status (On process / Rejected / Approved) will be shown in your entry table. "On process" means the entry is under review for eligibility. The status will change to either "Approved" or "Rejected" in 4 days time after submission date. While "Approved" means the entry is eligible for participation in the competition, "Rejected" means that the entry has not been accepted for participating due to incomplete or insufficient submitted documents, irrelevant submitted category, marks of identification on the boards or other non-compliance with competition rules.
      For more detailed description on how to Enter, Please see How to Enter.

B-4: Where can I find a complete list of rules and conditions for Submission?
You can find list of the conditions at:  How to Enter.

B-5: What are Entry documents for the first stage competition?
•    Fill out the online form to give us the project information and description and Upload required materials as indicated below:
      • Two A2 entry board designs in Adobe Acrobat PDF Format and landscape lay out - 594mm (wide) x 420mm (high).
      • 1 x high resolution picture of the lead architect(s).

Board artwork contents:
• Entry board artwork must include:
      • A minimum of 5 photographs of the project (Exterior/Interior/Details/Landscape...) in either colour or black and white
      • Unless the entry category is Future Project/Innovative Design, these photographs cannot be 3D visualizations.
      • A minimum of 3 architectural documents (site plan/ floor plans/ key sections..).
      • A maximum 120 word description in English: A short explanatory text describing the project and how the practice addresses the judging criteria (The same description that has been inserted in the project description box).
• Entry boards artwork must be sized for A2 boards in landscape lay out - 594mm (wide) x 420mm (high).
• All texts should be in English.
• To ensure anonymity in judging, no names of entrants or collaborating parties or any other form of identification may appear on any part of the board artwork.
• One or both entry boards should include: project title, project location, category, and the completion date properly declared. For a future project/innovative design entry, instead of completion date, design year(s) should be indicated.
• Maximum upload of 8MB for two boards.
• The resolution of two boards and all images inside should not be less than screen resolution.

Notes:
• In case of any identification mark on any of two entry boards, the entry will be rejected.
• Please ensure that you are authorized to use all images.
• Please ensure that the category indicated in your board is the same as the one you have chosen in the on-line submission form. 
• The information submitted in your online entry may be used on both award website and 2A magazine website.
• Submission of an entry will be taken to imply the granting of permission to publish all material and particulars of the successful schemes, including any jury citation.
• The names and addresses of private residential clients will not be published.
• Personal information submitted in entrants’ 2ACAA account will not be published.

B-6: What are Entry documents for the second stage competition?
• The nominated projects of The First Stage Entry will be notified by email as well as will be announced at the News part of the website (only the respective entry codes of the first-stage nominated projects) on August 10th, 2017 to participate in Second Stage.
• At the second stage, short listed entrants must submit their entry boards in high resolution. They could either print and mail their entry boards to the award administrative office or submit their boards online by paying respective print fee.
• Upon Jury’s opinion, Revised submissions (entry boards) might be asked for the second stage.
• Second stage submission due will be announced subsequently.
• Displayed boards of first-stage nominated projects may be displayed at subsequent events or exhibitions.

B-7: Can I submit my project to different categories?
No. Projects can be submitted only under one relevant category.

B-8: Can I submit more than one project in a category?
Sure. There is no limit on the number of submission.

B-9: What will happen if I submit my project in the unrelated category?
Your submission will be rejected, however you will receive an email from our team informing you the case and suggesting you the right category for submission. You will be asked to submit the project again under the right category.

B-10: I can not choose my project's related category. what should I do?
Simply contact us . We will assist you in this regard.


C. The Award Ceremony:
C-1: What is the Award Ceremony?
• Category winners will be publicly announced on Monday October 2017 in Berlin, Germany.
• At the same day of the event, all first-stage nominated entry boards will be displayed in Berlin, Germany.

C-2: Who can attend?
• The event is open to all building and construction related professionals and academics, all associated bodies as well as all students.

Note:
• All first-stage nominated entries will be invited to attend the Award Ceremony where they can finally find out whether their projects are among the winners.
• All first-stage nominated entrants will have free Entrance Pass (EP) for attending the award ceremony.
• All other attendees will need to inform us and send us an Email (to info@award2a.com ) about their presence.

Press Registration:
• All journalists and press members representing their media outlets, are welcome to attend the event free of charge as long as they satisfy the terms of our press policy. Applicants who fail to meet the terms and conditions will be charged the regular rate to attend.

Press Policy:
Press Pass at the event is restricted to publishers, editors, journalists, photographers, broadcasters and web bloggers associated with the event subject area. Members of all these media interested in requesting a press pass might be required to complete an application form and produce accreditation in the form of a photocopy of a recognized press identification, a letter from the editor or an official web address linking to a press release in order to verify their position. For media interested in requesting a press pass, Please email your inquiry to: info@award2a.com . Please indicate your email subject as: Press Pass inquiry. Once we receive your email, please allow up to two weeks for an email indicating specific instructions for registering.


D. Winning entries and prizes
D-1. When will winners be announced?
• Category winners will be publicly announced on October 2017 in a gathering taking place Berlin, Germany.
• Winners will not be notified prior to the public announcement in award ceremony.

D-2. Will finalists receive any prize?
The Ultimate prize of the competition will go to category winners who will be publicly announced at Award Ceremony (October 17). Nevertheless :
• All first-stage nominated entry boards will be displayed in an Exhibition in Berlin, Germany on October 2017.
• All first-stage nominated projects will be published in a special edition of 2A Magazine .
• One representative / architect of each first-stage nominated project will have a free EP to attend the Award Ceremony and the shortlist Exhibition on 17 October.

D-3. What is the Prize for category winners?
• The top two winners in each Award category will receive gold and silver medals, respectively.
• Upon Jury’s approving decision there might also be some special mentions in each category.
• The special mentions will receive certificates of recognition and memorial plaques.
• All first-stage nominated projects will be published in a special edition of 2A Magazine and extra pages will be allocated to the winners and special mentions.
• Names and a brief review of all entries will be published in the news part of website, after the event.

 



 

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